Ideas that travel well.
Multicultural Creative Director, Senior Bilingual Copywriter, and Transcreation & Localization Specialist with 25+ years creating and adapting communications for U.S. Hispanic and Latin American audiences.
More than translation. The idea, voice and audience still have to work.
From original concepts to final localized delivery, I help brands and teams create communications that are clear, natural and culturally relevant—without losing the intent of the original.
Work shaped by different categories, audiences and business problems.
Creative thinking across languages and cultures.
I’m an award-winning multicultural creative director and senior bilingual copywriter who has spent more than two decades developing ideas and communications for U.S. Hispanic and Latin American audiences.
My background spans advertising agencies, integrated campaigns, telecom, automotive, consumer brands, healthcare and employee benefits. Today I work with agencies, brands and organizations that need experienced bilingual creative and localization support—on a project, contract or ongoing basis.